It was a huge compliment recently when a client travelled in excess of 200 miles to come to our studio for a photo shoot. Even more complimentary given the fact that they came to us on a word of mouth recommendation from a current client in the UK.
The Brief on this shoot, however, was a challenge to say the least. We needed to turn unusual products into positive marketing collateral. And for an online medium only.
North-West based firm Northern Diver needed a full range of product shots for their new specialist dry and wetsuits, for promotion on their website.
In effect, we needed to turn their newly-launched suits into powerful marketing tools.
Not easy, given that most dry and wetsuits are black and shooting them well needs stringent and unique studio conditions. We shot the suits on a clean white background to retain the sharp look of the products. To maintain continuity throughout, we worked with the existing shots on the Northern Diver website
Bearing in mind the fact that Northern Diver has a prominent reputation as one of the world's elite wet and drysuit manufacturers, and diving equipment manufacturers.
They are now established as the most innovative, competitive and reliable names around – thus, our photographic website work was of paramount importance for their overall marketing mix, given that the company utilises its online shopping facility heavily. Given that they have no retail outlets, the website is hugely important.
Northern Diver were reassured by the following additional promises to clients:
• Images are delivered processed and ready to go
• Clients are involved in the art direction process
• Years of industry experience
We were able to add value and highlight the suits in the client’s required medium – online. Our photo shoot helped to turn these static products into positive marketing.
Is your photographer adding this kind of value to your products?
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