Amango Photography recently teamed up with The White Balance, a Bristol-based creative CGI and post-production studio to produce a truly stunning piece of photographic and creative studio work combined.
It was a fascinating experiment, which highlighted the strong blend of creative, technical and design skills and expertise possessed by both Amango Photography and The White Balance. I asked their Creative Director Leanne Pike a few questions about the value added by working with us – here’s what she very kindly said:
Amango: Why do you think that this image/project is innovative?
Leanne: The image shows innovation between two disciplines collaborating together to create a solution. By using Photography and Computer-Generated Imagery, we were able to achieve a scenario which otherwise would not be possible.
Amango: What were the creative and technical challenges?
Leanne: We experienced difficulty in visualising the glowing neon tubes in daylight – as per the original photography. Using re-touching and matte painting techniques, we added a deeper forest and environment to the image – this helped the focus and composition.
Technically, the project ran smoothly, the communication between the photography stage and CGI development was vital: by the photographer telling us technical information such as camera model, lens types used on shoot, exposure, distance from subject, we could simulate the exact scenario in 3D by matching the image. This ensured accuracy of the added elements – in this case, the pivotal neon tubes.
Amango: Were there any other challenges for you?
Leanne: Sitting the neon tubes into the photography: we were able to achieve this by using elements of the photography to interact with the tubes, such as leaves falling from them, and lower coverage, which helped ‘ground’ the tubes.
It was a great collaboration, and as you can see from the shot included in the blog post, the results were absolutely incredible. It’s great to push visual boundaries.
Is your photographer adding value to your products with innovative thinking?
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